typo Figma
Mobile prototype
Branding
UX/UI
Spring 2026
Typo is a typeface discovery app where designers and enthusiasts can discover, curate, and learn about type in one app. Instead of hours long scrolling before a project, Typo turns type discovery into a personal curatorial hobby.This project was developed for a senior project in Spring 2025 as a response to a lack of social curatorial app for designers, specifically around typefaces and the design community.Design history and discovery is an important part of my own design process, and as personal curation is becoming a more and more common hobby amongst younger generations (i.e. Letterboxd, Goodreads, Last.fm), Typo was an idea to amend the gap for designers, cultivating a space for learning, discovery, and connection.
BrandingAs a type focused design app, the branding aims were to call back to its origins in print and letterpress. For the UI, I took inspiration from apps with design oriented interfaces like SSENSE and Co--Star.
To reference and recall traditional type in the form of typewriters and the letterpress, I took paper-toned colors and stripped the design down to just type itself. I also took color inspiration from fashion and marketing campaigns from designer Ashley Williams and the liminal, nostalgic elements from photos by KiiiKiii and ILLIT creative teams.
For app typography and UI, I chose mono typefaces and took reference from text-heavy designer-forward websites and apps.
For logo, in contrast to the vintage and analog appearance of mono types, I chose a very contemporary, digital approach, bridging old and new.
AppThe app home page UI is inspired by Pinterest and FontsinUse, presenting users with a refreshing infinite scroll for constant visual inspiration.
ReadingUnlike Pinterest (or competitors Cosmos or Are.na), the app opens to a project incorporating the typeface with options to bookmark the project and view specific type details.
The userflow is based on FontsinUse’s type discovery, which opens from project to specific typeface information, presenting users with both the type in use and also its background.
The app also incorporates a news page where users can keep up with new information in the design world. I was inspired by sites like It’s Nice That and SSENSE’s own newsletter page, with userflow and UI elements from The New Yorker app.
ShelfBased off Are.na’s userflow and UI, I incorporated a shelf page where users can view their bookmarked type and projects.
ProfileIncorporating a social aspect, users can follow other users and view their shelves.