Creative direction
Web prototype
Summer 2025
I created the brand’s 1. wordmark, social media posts, techpacks, and developed the brand’s website prototype through Figma.
I assisted in the 2. creative direction for the launch, sourcing visuals and researching trends in contemporary fashion branding, both commercial and luxury.
- Wordmark created using Neulis Sans medium, inspired by Acne Studios and Acqua di Parma typefaces to represent the brand’s minimalist and functional products and call back to contemporary luxury fashion.
- Initially beginning visual direction with “Fall 2” by Bas Jan Ader as requested by the client, the collection of photographs and photographers were chosen in their representation of a subject in motion, caught within the every day. Besides “Fall 2”, all photos are within NYC, the brand’s place of origin and cultural touchstone.