mikmax

Brand identity
Social media
Print

Active project
Freelance

Mikmax is in the process of repositioning its brand identity towards a design-oriented and culturally aware audience of interior designers, architects, and artists. Unlike the traditionally warmly-lit, comfortable ideal of the “perfect home”, Mikmax engages with contemporary post-industrial aesthetics and the boundaries of domesticity and space, drawing comfort and beauty from the disorder of ordinary life - harsh light, concrete floors, metal infrastructure, open space.

I designed 1. product catalogue and 2. templates for social media, and assisted with brand development through research on cultural references and market trends. Currently developing print deliverables: samples book design, packaging.

In collaboration with Querida (logo, website), Crude (creative direction), and Studio Sara Martin (business strategy).

Less a commercial language and more a structural, technical layout, the catalogue was worked to evoke architectural plans and archival aesthetics. To maintain readability across many products, I developed an easily-decipherable index and universal layout (with Sheila Llovet).
Inspired by Jil Sander’s campaign visuals, blending lived-in images with text. I worked with Sheila to choose images and moments that reflected modern cultural and artist philosophies of domesticity and space.